Danny Deepak

Daniel Deepak · Independent revenue consultant · Bengaluru

I don't start with the marketing channel. I start with the business problem.

Revenue consultant in Bengaluru. I trace a business from its customer to its till, find where the money leaks, then build the fix: ads, website, booking, CRM, Business Profile and reporting. Seven businesses, up to two years of their data, every number labelled.

Find a case like yoursRun the free checkResume
A TONI&GUY salon front in BengaluruTONI&GUYModel wearing an MR Jewels bird ear cuffMR JewelsAqua rooms beside the water court at Gold Coins Club & Resort at duskGold Coins ResortA bright, modern dental treatment roomElites DentalA South Florida home with palms and a poolForemost PAA luxury wristwatch on a dark displayEveryWatchA fully restored bathroomSwift Restoration
+₹2.06 Crsalon revenue on last year, Mar–Aug 2026 · TONI&GUY
−66%showroom cost per click, one goal fix · MR Jewels
₹48.0 Crsalon revenue read month by month, Jan 2025 – Aug 2026 · TONI&GUY
20×monthly new users in 17 months · EveryWatch
NEW CASE · STAGE ONETONI&GUY Bengaluru: two salons from zeroCompetitor map of 69 salons, a 355-page site before opening day. → LIVE DASHBOARDElites Dental: ₹79 a click became ₹21Calls, directions and the Search rebuild, read from both accounts. → AD SHOWROOM23 live ads, on a phone and a laptopGoogle Search, Performance Max and Meta, the way the customer sees them. →
01

Business problem first. Channel last.

Every case is read in this order. The ad channel shows up at step 9, not step 1.

  1. 01Business problem
  2. 02Customer
  3. 03Journey
  4. 04Digital touchpoints
  5. 05Data
  6. 06Leakage
  7. 07Diagnosis
  8. 08Strategy
  9. 09Implementation
  10. 10Optimisation
  11. 11Conversion
  12. 12Revenue
  13. 13Retention
  14. 14Measurement
BeforeWhat I found
ActionWhat I built or changed
AfterWhat moved, measured

Every number carries a label: Measured Calculated Estimated Assumption Data not available

02

Find a case like yours

Filter by industry, business model, problem, journey stage or objective. Each card is the 60-second version.

7 of 7 cases

Closed

TONI&GUY Bangalore

Salon · Bengaluru
Problem
Sales growth had stalled at +1.3% on last year in Jan-Feb 2026 because average bill fell 13.5%, while Google ran an inherited, unstructured account.
What I did
Rebuilt Google per salon, launched per-salon Meta, moved the site to Netlify, built a booking app, reported monthly with salon P&L.
What changed
Mar-Aug 2026 revenue +14.7% (₹14.04 to 16.10 Cr), bills +21.6%, on Google spend +74%. Part is seasonal or new-salon capacity.
+14.7%salon revenue vs same months of 2025
Open the case →
Closed

MR Jewels

E-commerce · Bengaluru
Problem
Google spend rose 143% in August; gross sales rose 21.8%. Profit could not be judged: margin and Meta spend were never supplied.
What I did
Built brand Search, showroom PMax and cart remarketing; fixed the showroom goal; specced tracking repair, call tracking and three scale stages.
What changed
Showroom CPC ₹38.60 to ₹13.13; 1,356 showroom actions in August. Google spend +143.3%, orders +16.1%.
−66%showroom cost per click after one goal fix
Open the case →
Active

Elites Dental Care

Healthcare · TC Palya, Bengaluru
Problem
₹25,122 bought 8 bookings: ₹3,140 each, for a clinic rated 4.9 by 271 patients.
What I did
Audited 18 Sep. Rebuilt Business Profile 27 Sep (300 services to 121). Relaunched Search 1 Oct: 7 treatment ad groups.
What changed
Nothing measured yet. Relaunch was 1 Oct. Baseline: ₹3,140 per booking; profile calls 42 in Aug, 18 by 27 Sep.
₹3,140per booking, before the rebuild
Open the case →
Active

Gold Coins Club & Resort

Hospitality · Electronic City, Bengaluru
Problem
Ad spend rose 3.2x from Q2 to Q3. Enquiries rose 46%. Bookings fell 13%.
What I did
45 Business Profile changes (28 Sep). Sales dashboard. 17 Oct: Search rebuilt to 10 ad groups, 49 negatives, Performance Max on real-lead goals.
What changed
Bookings not yet measurable. Found 52 of 55 Google 'conversions' were map taps: about ₹580 per real lead, not ₹95.
24% → 14%enquiry-to-booking conversion, Q2 to Q3
Open the case →
Closed

Foremost Public Adjusters

Local services · South Florida
Problem
Flat ~$1,700 monthly spend produced 7-15 leads. CPL swung $114-$209. The firm's own name had no live ad.
What I did
Fixed 19 crawl issues, rewrote 24 pages, mapped 140 keywords, built all-services campaign, specced brand rebuild.
What changed
Crawl issues 19 to 0. HTS campaign $48 CPL on 3 leads. Brand rebuild specced, not confirmed live. No revenue claimed.
0 / 247live keywords that were branded
Open the case →
Past role

EveryWatch

Marketplace · Global, remote
Problem
Monthly new users sat at 4.5K-17.7K through May 2024. Returning users stayed near one in ten as the base grew.
What I did
Built reference-level content pages, ran paid at a small fixed budget, cut spend when lead cost rose. All claimed in narrative.
What changed
New users 9,113 to 182,782 (Jan 2024 to May 2025, GA4). Returning share 7.0% to 10.2%. No revenue claimed.
20×monthly new users in 17 months
Open the case →
Diagnostic

Swift Restoration

Local services · Boone, Iowa
Problem
A 5.0-star, 15-review operator has almost no digital footprint. Franchises win the emergency searches.
What I did
Delivered 20-section audit, keyword workbook, competitor research and a sequenced 30/60/90/180-day plan.
What changed
Nothing verified live. DATA NOT AVAILABLE for leads, calls, rankings or revenue.
0service or location pages at audit
Open the case →
03

See the work

Live campaigns, real client data and before/after screens. 100 images, each labelled with what it is and where it comes from.

Elites Dental · Google Ads, liveElites Dental · Google Ads, liveGold Coins · Meta ads, liveGold Coins · Meta ads, liveMR Jewels · Meta creative testMR Jewels · Meta creative testTONI&GUY · 20 months of till dataTONI&GUY · 20 months of till dataArise & Shine · homepage before → afterArise & Shine · homepage before → afterSeven industries, one methodSeven industries, one method
Open all 100 images →Live campaigns · 14 OctSalons · dental · resort · jewellery · insurance · restoration · marketplace
04

The last 30 days

What I shipped for clients and prospects, newest first. Each line links to the work.

  1. Ad showroomNew

    Every live ad, drawn as the customer sees it

    Gold Coins Search (10 ad groups), Performance Max (5 asset groups), Meta (3 ads) and Elites Dental Search (5 ads), on phone and laptop.

    Open →
  2. Elites Dental CareLive

    Live dashboard: calls, directions and ads

    Search clicks now cost ₹21.20, down from ₹79.45. 680 clicks, 1 tracked conversion: call and booking tracking is the next fix.

    Open →
  3. TONI&GUY Bengaluru (franchise)New

    Stage one: two salons from zero

    69 rivals mapped around Thanisandra and Varthur. 355-page website in preview before opening day.

    Open →
  4. Gold Coins Club & ResortLive

    Search rebuilt, Performance Max launched

    5 → 10 ad groups, 49 negatives, photos and callouts. Found 52 of 55 Google "conversions" were map taps: ≈₹580 per real lead, not ₹95.

    Open →
  5. Gold Coins Club & ResortDone

    Owner performance dashboard

    Business Profile, Search and Performance Max on one page, every ad drawn on phone and laptop. Profile actions +11% on last year while views fell 30%.

    Open →
  6. Gold Coins Club & ResortLive

    Meta ads live for three buyers

    Corporate day outs (B2B, ₹1,799 a person), weddings (venues from ₹5 lakh) and birthday parties (from ₹15,000). Each with its own video, offer and call to action.

    Open →
  7. Elites Dental CareLive

    Search rebuild: first 13 days

    601 clicks for ₹11,912. "Near me" ran at 9.6% CTR and ₹15.67 a click. Root canal, kids and smile repair searches now get their own pages and ad groups.

    Open →
  8. PortfolioDone

    Image library + Italian version

    100 labelled images from the work, and every page of the casebook, Audit Journey and How I Work in Italian.

    Open →
  9. Audit JourneyNew

    How I audit, start to finish

    One real prospect taken through 19 stages: market, audience, web, SEO, paid media, booking, monthly data, budget and 61 client questions.

    Open →
  10. Arise & Shine Unisex SalonNew

    Audit + growth proposal

    Found the website telling Google not to list it (noindex). Mapped 17 salons within 1.5 km. Before/after phone screens for site, menu, offers, booking, search and profile.

    Open →
  11. TONI&GUYDone

    August report published

    Issue Nº08 moved to its own page: 16-salon August review with salon P&L.

    Open →
  12. B Traditional Wood Pressed Oil MillProposal

    Website concept

    Referred by a past dental client. 9-page concept for a 6-mill business: WhatsApp basket, refill subscriptions, mill locator, then Google profiles for all 6 mills.

    Private concept
  13. Revenue CasebookDone

    Rebuilt as a consulting portfolio

    Every case now reads problem → diagnosis → action → result, with evidence labels.

    Open →
  14. Elites Dental CareLive

    Search relaunched

    7 treatment ad groups, 76 keywords, ₹85 CPC cap, morning-weighted.

    Open →
  15. Gold Coins Club & ResortLive

    45 Business Profile changes live

    17 priced services, 4 new categories, Sunday brunch hours, every open review answered.

    Open →
  16. Elites Dental CareLive

    Business Profile rebuilt

    300 stuffed services cut to 121, correct locality, tracked booking link.

    Open →
  17. Gold Coins Club & ResortDone

    Revenue audit + dashboard

    Joined 6 sources. Showed bookings fell on sales conversion (24% → 14%), not on ads.

    Open →
05

What seven businesses have in common

Patterns that came out of the evidence, not a framework I started with. Each links to the case that shows it.

P1

Volume up, value per lead down

Three businesses bought more traffic and got less per visitor. More leads is not the goal; more bills, bookings or orders is.

  • TONI&GUY: revenue per Google lead ₹3,116 → ₹1,361
  • Gold Coins Resort: enquiries +46%, bookings −13%, Q2 → Q3
  • MR Jewels: Aug sessions +53.3%, store conversion −24.2%
P2

The platform number is not the business number

Ad platforms counted things the till never saw. Every case starts by reconciling to orders, bills or the CRM.

  • MR Jewels: Google claimed 11.8× the company's revenue
  • Elites Dental: every booking valued at ₹1
  • TONI&GUY: 6–12 Aug conversion rate 19.3% vs 1.7% other days
  • EveryWatch: a reported return was lead counts × a fixed value
P3

Every revenue chain breaks somewhere

In 7 of 7 cases the evidence from ad rupee to revenue stops at one link. I show exactly where, instead of filling the gap with a ROAS figure.

  • TONI&GUY: breaks at “Lead to booked chair” (link 4 of 6)
  • MR Jewels: breaks at “Profit” (link 7 of 7)
  • Elites Dental: breaks at “Patients attended, treatment value, revenue” (link 6 of 6)
  • Gold Coins Resort: breaks at “Enquiries tagged to an ad” (link 3 of 7)
  • Foremost PA: breaks at “Signed claims” (link 4 of 6)
  • EveryWatch: breaks at “Subscriptions or dealer revenue” (link 5 of 6)
  • Swift Restoration: breaks at “Google Search and LSA” (link 1 of 6)
P4

The biggest lever is often not marketing

40 findings across the seven cases are operational: pricing, returns, follow-up, ticket size, staffing. I name them instead of buying ads around them.

  • TONI&GUY: average bill began falling in Dec 2025, before I joined
  • MR Jewels: 19.8% of gross reversed in returns
  • Gold Coins Resort: bookings stayed near 100 a month at any enquiry volume
P5

Local visibility before paid reach

For local businesses, the Business Profile, site structure and brand search came before any budget increase.

Problem foundTONI&GUYMR JewelsElites DentalGold Coins ResortForemost PAEveryWatchSwift RestorationCases
Tracking leakage7
Attribution7
Budget allocation6
Acquisition leakage5
Conversion leakage5
Data fragmentation4
Local search4
Operational constraint3
Pricing/channel3
Website UX3
Follow-up2
Booking leakage2
Retention2
Brand visibility2
06

Working with me

For owners of clinics, salons, resorts, D2C brands and local service businesses who are spending on ads and can't see what comes back.

WebsitesShopify, Netlify, fast landing pages
AppsAndroid booking app, iOS in build
Booking + paymentsBooking flows with a payment gateway
CRMHubSpot, Google Sheets + Apps Script, sales CRM dashboards
Google Business ProfileCategories, services, reviews, multi-location
Google + Meta AdsSearch, PMax, Demand Gen, lead and WhatsApp ads
Automation + retentionWhatsApp, email, n8n workflows, call tracking (Exotel)
MeasurementGA4, GTM, Looker Studio, till and CRM reconciliation
07

About me

Daniel Deepak
Danny · Bengaluru

Six-plus years in performance and growth marketing, across B2B SaaS, D2C, local lead generation and multi-location retail. Earlier: QueueBuster POS, Masira Digital Marketing, ClearSpot.ai, EveryWatch.

I start with the business problem, not the ad channel.

Most agencies report clicks. I report bills, bookings and orders, and say plainly when a number can't be proved.

Google AdsMeta AdsSEOLocal SEO & Business ProfileGA4 & GTMLooker StudioHubSpotShopifyCROAutomation
Google Ads SearchGoogle Analytics 4HubSpotMeta Blueprint

Work with me

Seen a leak in your own numbers?

Send me the symptom. I'll tell you which case is closest and what I'd check first. No deck, no retainer pitch.

danieldeepak3519@gmail.comLinkedInFree 12-point check