# Danny Deepak · Revenue Casebook

> Before I spend a rupee, I find where the last one leaked. Daniel Deepak (Danny) is a revenue growth consultant in Bengaluru, India. Seven case studies, each traced from first search to the till. Every figure is labelled Measured, Calculated, Estimated, Assumption or Data not available.

## Cases

- [TONI&GUY Bangalore](https://dannygrowthmarketing.github.io/revenue-casebook/toni-and-guy.html): Premium salon, Bengaluru. Data Jan 2025 – Aug 2026 · my work from Mar 2026. Role: Growth consultant: Google, Meta, web, booking app, reporting. Leak: Leads hit record volume; ticket size fell and no callback loop existed. Headline: +14.7% salon revenue on last year from March, when I joined (₹14.04 → ₹16.10 Cr). Jan–Feb ran +1.3%.. Evidence grade A.
- [MR Jewels](https://dannygrowthmarketing.github.io/revenue-casebook/mr-jewels.html): Jewellery D2C, Bengaluru. Data Jul 2024 – Aug 2026 · my work from Aug 2026. Role: Google Ads lead + full business review. Leak: Google claimed 11.8× real revenue; the losses sat in the cart and returns. Headline: −66% showroom cost per click after one conversion-goal fix (₹38.60 → ₹13.13). Evidence grade A.
- [Elites Dental Care](https://dannygrowthmarketing.github.io/revenue-casebook/elites-dental.html): Dental clinic, TC Palya, Bengaluru. Data Apr – Sep 2026 · my work from Sep 2026. Role: Audit, Business Profile rebuild, Search rebuild. Leak: ₹3,140 per booking: the clicks were fine, everything after the click was broken. Headline: ₹3,140 per booking before the rebuild: ₹25,122 for 8 bookings. Evidence grade B.
- [Gold Coins Club & Resort](https://dannygrowthmarketing.github.io/revenue-casebook/resort.html): Resort & events, Electronic City, Bengaluru. Data Jan – Sep 2026 · my work from Sep 2026. Role: Revenue audit, Business Profile, marketing + sales dashboard. Leak: Ad spend rose 3.2× in a quarter and bookings fell 13%: the leak sits between enquiry and booking. Headline: 24% → 14% enquiry-to-booking conversion, Q2 to Q3 2026. Evidence grade B.
- [Foremost Public Adjusters](https://dannygrowthmarketing.github.io/revenue-casebook/foremost-pa.html): Insurance claims, South Florida. Data Jan – Jul 2026. Role: Paid search audit, SEO fixes, campaign build, brand investigation. Leak: Lead cost swung on post-click conversion, not budget, and the brand vanished. Headline: 0 / 247 live keywords that were branded: the brand campaign was paused in a restructure. Evidence grade B.
- [EveryWatch](https://dannygrowthmarketing.github.io/revenue-casebook/everywatch.html): Luxury-watch marketplace, Global, remote. Data Jan 2024 – Aug 2025 · in-house. Role: Growth & performance lead (in-house). Leak: Acquisition scaled; returning users stayed near one in ten. Headline: 20× monthly new users, Jan 2024 (9,113) → May 2025 (182,782), GA4. Evidence grade C.
- [Swift Restoration](https://dannygrowthmarketing.github.io/revenue-casebook/swift-restoration.html): Emergency restoration, Boone, Iowa. June 2026 audit. Role: Audit and execution plan. Leak: A 5.0★ operator with no service pages, no location pages and no Local Services Ads. Headline: 0 service or location pages on the site. Service cards linked to "#".. Evidence grade D.

## Pages

- [Leak library](https://dannygrowthmarketing.github.io/revenue-casebook/leaks.html)
- [Free 12-point leak check](https://dannygrowthmarketing.github.io/revenue-casebook/check.html)
- [Structured data](https://dannygrowthmarketing.github.io/revenue-casebook/cases.json)

## Contact

- Email: danieldeepak3519@gmail.com
- LinkedIn: https://linkedin.com/in/danny-ai-marketing
- GitHub: https://github.com/dannygrowthmarketing