Image library · 100 images
Every image, and where it comes from.
Live campaigns, real client results, industries and services, live sites, before and after, ad concepts and the methods I use. Each one says what it is and where it lives in the work.
- Live account dataread from the Google Ads account on 14 Oct 2026
- Live ad · Meta Ad Libraryads running now, taken from the public Meta Ad Library on 14 Oct 2026
- Real screenshotcaptured from the real page or site, not retouched
- Real client datanumbers come from the client; every chart keeps its label
- Rebuilt from public datarebuilt from what is public, where a screenshot wasn't possible
- Concept · not liveproposed for Arise & Shine, never run; stock photography
- Illustrative modelnumbers from a model with stated assumptions
- Frameworkhow I work; no client data
01Live account data
Campaigns running right now- From
- Google Ads · Elites Dental
- Use for
- Proof of live work, client updates, LinkedIn post
02Live account data
Elites Dental · rebuilt Search campaign, first 13 days- From
- Google Ads · Elites Dental
- Use for
- Proof of live work, client updates, LinkedIn post
03Live account data
Elites Dental · spend by ad group- From
- Google Ads · Elites Dental
- Use for
- Proof of live work, client updates, LinkedIn post
04Live account data
Elites Dental · what patients typed- From
- Google Ads · Elites Dental
- Use for
- Proof of live work, client updates, LinkedIn post
05Live account data
Elites Dental · demand by treatment- From
- Google Ads · Elites Dental
- Use for
- Proof of live work, client updates, LinkedIn post
06Live account data
Elites Dental · live search ads- From
- Google Ads · Elites Dental
- Use for
- Proof of live work, client updates, LinkedIn post
07Live account data
Elites Dental · from service names to search intent- From
- Google Ads · Elites Dental
- Use for
- Proof of live work, client updates, LinkedIn post
08Framework
Gold Coins · one resort, four buyers- From
- Meta Ads · Gold Coins
- Use for
- Proof of live work, LinkedIn post, hospitality pitches
09Live ad · Meta Ad Library
Gold Coins · corporate day out (B2B)- From
- Meta Ads · Gold Coins
- Use for
- Proof of live work, LinkedIn post, hospitality pitches
10Live ad · Meta Ad Library
Gold Coins · weddings (B2C)- From
- Meta Ads · Gold Coins
- Use for
- Proof of live work, LinkedIn post, hospitality pitches
11Live ad · Meta Ad Library
Gold Coins · birthday parties (B2C)- From
- Meta Ads · Gold Coins
- Use for
- Proof of live work, LinkedIn post, hospitality pitches
12Live ad · Meta Ad Library
MR Jewels · Meta ad · Brooches- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
13Live ad · Meta Ad Library
MR Jewels · Meta ad · Uncut Polki studs- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
14Live ad · Meta Ad Library
MR Jewels · Meta ad · New chokers & necklaces- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
15Live ad · Meta Ad Library
MR Jewels · Meta ad · Wedding & festive season- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
16Live ad · Meta Ad Library
MR Jewels · Meta ad · Which earrings are you today?- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
17Live ad · Meta Ad Library
MR Jewels · Meta ad · First store, Indiranagar- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
18Live ad · Meta Ad Library
MR Jewels · Meta ad · Bridal collection- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
19Live ad · Meta Ad Library
MR Jewels · Meta ad · Gifting & bulk orders- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
20Live ad · Meta Ad Library
MR Jewels · Meta ad · 10,000+ women trust MRJewels- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
21Live ad · Meta Ad Library
MR Jewels · Meta ad · Festive edit · Devi Shakti- From
- Meta Ads · MR Jewels
- Use for
- D2C pitches, creative reviews, LinkedIn carousel
22Live ad · Meta Ad Library
MR Jewels · one image, three messages- From
- Meta Ads · MR Jewels
- Use for
- Creative testing explainer
23Live ad · Meta Ad Library
MR Jewels · every buyer stage covered by an ad- From
- Meta Ads · MR Jewels
- Use for
- Full-funnel explainer, D2C pitches
24Real client data
Elites Dental · Every day of spend before the rebuild- From
- Case study · Elites Dental
- Use for
- LinkedIn post, Featured, pitch deck
25Real client data
Elites Dental · Calls from the profile fell 42 → 18- From
- Case study · Elites Dental
- Use for
- LinkedIn post, Featured, pitch deck
26Real client data
Elites Dental · Rating isn't the gap. Pages and listings are.- From
- Case study · Elites Dental
- Use for
- LinkedIn post, Featured, pitch deck
27Real client data
Elites Dental · Sunday mornings booked five. Evenings booked three.- From
- Case study · Elites Dental
- Use for
- LinkedIn post, Featured, pitch deck
28Real client data
Elites Dental · 76% on "near me". ₹908 on the cases worth ₹35k+- From
- Case study · Elites Dental
- Use for
- LinkedIn post, Featured, pitch deck
29Real client data
EveryWatch · Organic impressions, millions a month- From
- Case study · EveryWatch
- Use for
- LinkedIn post, Featured, pitch deck
30Real client data
EveryWatch · Tripling paid budget didn't triple leads- From
- Case study · EveryWatch
- Use for
- LinkedIn post, Featured, pitch deck
31Real client data
EveryWatch · Returning users stayed near one in ten- From
- Case study · EveryWatch
- Use for
- LinkedIn post, Featured, pitch deck
32Real client data
EveryWatch · The June 2024 break: 4,538 → 32,014- From
- Case study · EveryWatch
- Use for
- LinkedIn post, Featured, pitch deck
33Real client data
Foremost PA · Cost per lead swung on flat spend- From
- Case study · Foremost PA
- Use for
- LinkedIn post, Featured, pitch deck
34Real client data
Foremost PA · Conversion rate: the mirror image- From
- Case study · Foremost PA
- Use for
- LinkedIn post, Featured, pitch deck
35Real client data
Foremost PA · 43 of 48 leads came from phones- From
- Case study · Foremost PA
- Use for
- LinkedIn post, Featured, pitch deck
36Real client data
Foremost PA · Miami-Dade: the volume and the cost- From
- Case study · Foremost PA
- Use for
- LinkedIn post, Featured, pitch deck
37Real client data
Pattern library · How often each leak showed up- From
- Case study · Pattern library
- Use for
- LinkedIn post, Featured, pitch deck
38Real client data
MR Jewels · August: ₹1.07 Cr, above the 12-month average- From
- Case study · MR Jewels
- Use for
- LinkedIn post, Featured, pitch deck
39Real client data
MR Jewels · …while each ad rupee returned less- From
- Case study · MR Jewels
- Use for
- LinkedIn post, Featured, pitch deck
40Real client data
MR Jewels · Paid mix, 24 months: Meta carried the spend- From
- Case study · MR Jewels
- Use for
- LinkedIn post, Featured, pitch deck
41Real client data
MR Jewels · Two years before I arrived: revenue nearly tripled- From
- Case study · MR Jewels
- Use for
- LinkedIn post, Featured, pitch deck
42Real client data
MR Jewels · The ₹12.56 Cr that never existed- From
- Case study · MR Jewels
- Use for
- LinkedIn post, Featured, pitch deck
43Real client data
MR Jewels · Spend +143%. Orders +16%.- From
- Case study · MR Jewels
- Use for
- LinkedIn post, Featured, pitch deck
44Real client data
MR Jewels · 81% of the money sat in the costliest format- From
- Case study · MR Jewels
- Use for
- LinkedIn post, Featured, pitch deck
45Real client data
MR Jewels · One goal fix: showroom CPC −66%- From
- Case study · MR Jewels
- Use for
- LinkedIn post, Featured, pitch deck
46Real client data
Gold Coins Resort · People still come. They stopped calling.- From
- Case study · Gold Coins Resort
- Use for
- LinkedIn post, Featured, pitch deck
47Real client data
Gold Coins Resort · Conversion halved as spend rose- From
- Case study · Gold Coins Resort
- Use for
- LinkedIn post, Featured, pitch deck
48Real client data
Gold Coins Resort · Nine months of enquiries- From
- Case study · Gold Coins Resort
- Use for
- LinkedIn post, Featured, pitch deck
49Real client data
Gold Coins Resort · Ad spend by month- From
- Case study · Gold Coins Resort
- Use for
- LinkedIn post, Featured, pitch deck
50Real client data
Gold Coins Resort · The same room, cheaper on an OTA- From
- Case study · Gold Coins Resort
- Use for
- LinkedIn post, Featured, pitch deck
51Real client data
Gold Coins Resort · More money, more enquiries, fewer bookings- From
- Case study · Gold Coins Resort
- Use for
- LinkedIn post, Featured, pitch deck
52Real client data
Gold Coins Resort · One executive books 57% of all wins- From
- Case study · Gold Coins Resort
- Use for
- LinkedIn post, Featured, pitch deck
53Real client data
Swift Restoration · Can't out-link franchises. Can out-local them.- From
- Case study · Swift Restoration
- Use for
- LinkedIn post, Featured, pitch deck
54Real client data
TONI&GUY · 20 months of till data: ₹48.0 Cr- From
- Case study · TONI&GUY
- Use for
- LinkedIn post, Featured, pitch deck
55Real client data
TONI&GUY · Bills: 1,75,158 in 20 months- From
- Case study · TONI&GUY
- Use for
- LinkedIn post, Featured, pitch deck
56Real client data
TONI&GUY · Where August's extra ₹4.85 L went- From
- Case study · TONI&GUY
- Use for
- LinkedIn post, Featured, pitch deck
57Real client data
TONI&GUY · Google cost per click, 20 months- From
- Case study · TONI&GUY
- Use for
- LinkedIn post, Featured, pitch deck
58Real client data
TONI&GUY · Revenue per ad rupee: 183× at the top, 5× at the bottom- From
- Case study · TONI&GUY
- Use for
- LinkedIn post, Featured, pitch deck
59Real client data
TONI&GUY · Jan–Feb flat. Every month after beat 2025.- From
- Case study · TONI&GUY
- Use for
- LinkedIn post, Featured, pitch deck
60Real client data
Case profile · TONI&GUY · premium salons, B2C- From
- Case study
- Use for
- LinkedIn Featured, intro decks, proposals
61Real client data
Case profile · MR Jewels · jewellery, D2C- From
- Case study
- Use for
- LinkedIn Featured, intro decks, proposals
62Real client data
Case profile · Elites Dental · clinic, B2C- From
- Case study
- Use for
- LinkedIn Featured, intro decks, proposals
63Real client data
Case profile · Gold Coins · resort, B2C + B2B- From
- Case study
- Use for
- LinkedIn Featured, intro decks, proposals
64Real client data
Case profile · Foremost PA · insurance claims, US- From
- Case study
- Use for
- LinkedIn Featured, intro decks, proposals
65Real client data
Case profile · EveryWatch · marketplace- From
- Case study
- Use for
- LinkedIn Featured, intro decks, proposals
66Real client data
Case profile · Swift Restoration · local services, US- From
- Case study
- Use for
- LinkedIn Featured, intro decks, proposals
67Framework
Seven industries, one method- From
- Revenue Casebook
- Use for
- Profile banner, intro deck
68Real client data
Services by client- From
- Revenue Casebook
- Use for
- Proposals, LinkedIn About
69Real client data
TONI&GUY · marketing data vs revenue data- From
- Case study
- Use for
- LinkedIn post, CEO conversations
70Real client data
MR Jewels · marketing data vs revenue data- From
- Case study
- Use for
- LinkedIn post, CEO conversations
71Real client data
Gold Coins · marketing data vs revenue data- From
- Case study
- Use for
- LinkedIn post, CEO conversations
72Real screenshot
Arise & Shine · Homepage: before → after- From
- Audit Journey · web design
- Use for
- Website audit, proposal deck, LinkedIn post
73Real screenshot
Arise & Shine · Menu card: before → after- From
- Audit Journey · web design
- Use for
- Website audit, proposal deck, LinkedIn post
74Real screenshot
Arise & Shine · Offers page: before → after- From
- Audit Journey · web design
- Use for
- Website audit, proposal deck, LinkedIn post
75Rebuilt from public data
Arise & Shine · WhatsApp booking: before → after- From
- Audit Journey · web design
- Use for
- Website audit, proposal deck, LinkedIn post
76Rebuilt from public data
Arise & Shine · Google search result: before → after- From
- Audit Journey · web design
- Use for
- Website audit, proposal deck, LinkedIn post
77Rebuilt from public data
Arise & Shine · Google Business Profile: before → after- From
- Audit Journey · web design
- Use for
- Website audit, proposal deck, LinkedIn post
78Real screenshot
Revenue Casebook, home- From
- Live site
- Use for
- LinkedIn Featured, portfolio, proposals
79Real screenshot
Free 12-point check- From
- Live site
- Use for
- LinkedIn Featured, portfolio, proposals
80Real screenshot
Pattern library: eight leaks- From
- Live site
- Use for
- LinkedIn Featured, portfolio, proposals
81Real screenshot
Audit Journey, home- From
- Live site
- Use for
- LinkedIn Featured, portfolio, proposals
82Real screenshot
Budget explorer- From
- Live site
- Use for
- LinkedIn Featured, portfolio, proposals
83Real screenshot
Built for the phone first- From
- Live site
- Use for
- LinkedIn Featured, portfolio, proposals
84Concept · not live
Arise & Shine · Instagram feed · hair botox offer- From
- Audit Journey · paid media
- Use for
- Proposal, pitch, ad review with the owner
85Concept · not live
Arise & Shine · Instagram feed · men's grooming packages- From
- Audit Journey · paid media
- Use for
- Proposal, pitch, ad review with the owner
86Concept · not live
Arise & Shine · Instagram feed · open till 10 pm- From
- Audit Journey · paid media
- Use for
- Proposal, pitch, ad review with the owner
87Concept · not live
Arise & Shine · Story · pre-bridal season- From
- Audit Journey · paid media
- Use for
- Proposal, pitch, ad review with the owner
88Concept · not live
Arise & Shine · Story · frizz treatments compared- From
- Audit Journey · paid media
- Use for
- Proposal, pitch, ad review with the owner
89Concept · not live
Arise & Shine · Reel cover · what hair botox does- From
- Audit Journey · paid media
- Use for
- Proposal, pitch, ad review with the owner
90Concept · not live
Arise & Shine · Google search ads · two concepts- From
- Audit Journey · paid media
- Use for
- Proposal, pitch, ad review with the owner
91Concept · not live
Arise & Shine · Click-to-WhatsApp ad- From
- Audit Journey · paid media
- Use for
- Proposal, pitch, ad review with the owner
92Illustrative model
₹30,000 of ads, followed to the bill- From
- Audit Journey · budget
- Use for
- LinkedIn carousel, talks, proposals
93Framework
The revenue equation- From
- How I Work
- Use for
- LinkedIn carousel, talks, proposals
94Framework
The nine-step customer flow- From
- How I Work
- Use for
- LinkedIn carousel, talks, proposals
95Framework
The monthly report: month, year, detail- From
- Audit Journey · monthly data
- Use for
- LinkedIn carousel, talks, proposals
96Framework
Scale · Hold · Fix · Cut- From
- Audit Journey · monthly data
- Use for
- LinkedIn carousel, talks, proposals
97Framework
Cover · Revenue Casebook- From
- Link preview
- Use for
- LinkedIn Featured image, link previews
98Framework
Cover · Audit Journey- From
- Link preview
- Use for
- LinkedIn Featured image, link previews
99Framework
Cover · How I Work- From
- Link preview
- Use for
- LinkedIn Featured image, link previews
100Framework
Cover · Free 12-point check- From
- Link preview
- Use for
- LinkedIn Featured image, link previews