Daniel Deepak · Revenue Consultant

Problem: Ad spend rose 3.2× from Q2 to Q3. Enquiries rose 46%. Bookings fell 13%.
Found: Enquiry-to-booking conversion fell from 24% to 14%: a follow-up problem, not an ad problem. 52 of 55 Google "conversions" were map taps.
Did: 45 Business Profile changes. Sales dashboard across 6 sources. Search rebuilt to 10 ad groups and 49 negatives. Performance Max on calls, WhatsApp and forms only. Meta split by buyer: corporate, weddings, birthdays.
Result: Review reply rate 80% → 100%. Spend and bookings in one view. Booking impact measured against Jan–Sep.

Read the case →Search ads Performance Max Meta ads Before / after

Elites Dental Care · TC Palya

Elites Dental CareLive

Dental clinic · Sep 2026 – now

Problem: ₹25,122 of Google spend bought 8 bookings, ₹3,140 each, for a clinic rated 4.9.
Found: Clicks were healthy. Money leaked after the click: slow page, 4-step booking widget, GA4 seeing 1 in 6 clicks, every booking valued at ₹1.
Did: Business Profile rebuilt, 300 stuffed services cut to 121. Search relaunched 1 Oct, one ad group per patient intent. Live dashboard of calls, directions and ads.
Result: CPC ₹79.45 → ₹21.20, CTR 7.90% on 680 clicks. Next fix: call and booking tracking.

Read the case →Live dashboard Search ads

36 rival salons around Thanisandra · ● TONI&GUY / Essensuals · Google Maps, 19 Oct

TONI&GUY Bengaluru franchiseStage one

Two new salons, Thanisandra and Varthur · Oct 2026 – now

Problem: Two salons opening with no website, no Google listing and no reviews, among established rivals.
Found: 69 rival salons mapped (36 + 33). Six TONI&GUY or Essensuals listings already sit near Thanisandra.
Did: Audited the 35 nearest rivals on SEO, AI-answer visibility, content and calls to action. Built a 355-page website before opening day.
Result: Not yet measured. Site, listings and campaigns go live with the salons.

Read the case →Website preview

Past clients

Closed engagements, with what moved and what didn't.

TONI&GUY Bangalore · 16 salons

TONI&GUY BangaloreFeb – Sep 2026

Premium salon network · Retainer

Problem: Growth stalled at +1.3% on last year. Revenue per Google lead fell from ₹3,116 to ₹1,361.
Found: 20 months of till data joined to Google: bills up 17%, average bill down 13.5%. Ad money drifting to low-return salons.
Did: Google rebuilt salon by salon (25 campaigns), per-salon Meta (26 live), storefront on Netlify, Android booking app, monthly CEO report with salon P&L.
Result: Revenue +14.7%, bills +21.6% (Mar–Aug). Google CPC ₹8.63 → ₹4.58. Part of the lift is seasonal, and the report says so.

Read the case →

MR Jewels →

−66%

Showroom CPC after one goal fix. Found Google claiming 11.8× the revenue Shopify booked. Aug – Sep 2026.

Foremost Public Adjusters →

19 → 0

Crawl issues fixed. 24 pages rewritten, 140 keywords mapped. First new leads at $48 each.

EveryWatch →

20×

Monthly new users in 17 months, 9.1K → 182.8K, through reference-level content and small fixed-budget paid.

How I work

Every case is read in this order. The ad channel comes in late, not first.

Business problem
Customer & journey
Data joined
Leak found
Diagnosis
Fix & build
Channel & ads
Conversion
Revenue
Measured monthly

Full method →How an audit runs →

What I build and run

Each card opens real work.

Paid media

Google Ads Search, Performance Max, Demand Gen. Meta lead, WhatsApp and call ads. LinkedIn.

See 23 live ads → Local, SEO & AI answers

Business Profile, competitor mapping, technical SEO, keyword maps, Ahrefs, Search Console.

69-rival audit → Websites & booking

Shopify, Netlify, landing pages, multi-page local sites, booking flows, an Android booking app.

355-page site → Measurement

GA4, GTM, Looker Studio, Clarity, enhanced and offline conversions, ad-to-till reconciliation.

Live dashboard → CRM & reporting

HubSpot, Sheets CRM with Apps Script, n8n, WhatsApp follow-up, CEO reports, store-level P&L.

Sales dashboard → Revenue audits

8.6 lakh search terms, 26 months of spend, Shopify and billing reconciled against Google.

MR Jewels audit →

Ways to work with me

Consulting, or inside your team. Same method either way.

2 weeks · fixed scopeRevenue audit

I join your sales, CRM and ad data, find where money leaks, and leave a ranked fix list.

Monthly retainerBuild and run

I run Google, Meta and Business Profile, fix tracking, and send a CEO report every month.

Defined end dateFix or launch

Tracking repair, account rebuild, website, booking flow, CRM, or a new-location launch.

Send me your set-up. I'll send back the three leaks I'd fix first.

Free. A 20-minute call to walk through them, at a time that suits you.

Email Danny

Career

Feb 2026 – nowIndependent revenue consultant
TONI&GUY Bangalore, MR Jewels, Gold Coins Resort, Elites Dental, TONI&GUY Bengaluru franchise, Foremost Public Adjusters, Swift Restoration.
2024 – 2025EveryWatch · Growth & Performance Strategy Lead
Monthly new users 9.1K → 182.8K; organic impressions 0.10M → 5.5M a month.
2023ClearSpot.ai · Growth Marketing Manager
Monthly conversions about 900 → 3,000+; 25–30% of MQLs moved to SQL.
2021 – 2022Masira Digital Marketing · Performance Marketing Manager
Client leads +50%, CTR +22%, conversion rate +18% across Google and Meta.
2020 – 2021QueueBuster POS · Digital Marketing Manager
Google and Meta lead generation for a B2B point-of-sale product.

MBA and Bachelor's, Marketing
St. Joseph's University, Bengaluru

Certifications
Google Ads Search · Google Analytics (GA4) · HubSpot · Meta Blueprint