₹79 a click became ₹21. Now the clicks must turn into calls.
The October Search rebuild cut the price of a click by 73% and multiplied reach 22×. The Business Profile still sends 7 direction requests for every 2 calls, and only 1 booking was tracked. This page reads both accounts side by side and says what to fix next.
Measured Calculated Data not available
4.9 rated on Google. Sunday appointments. MDS specialist dentists. Open 7 days a week. Kids-friendly dentists.
Family dental clinic on TC Palya Main Road since 2006.
What patients do on the profile
Every call, direction request, website click and chat from the Business Profile, by month. October is the month so far. Measured
Actions per month
August peaked at 221 actions. Bookings from the profile: 0 in every month.
Calls against directions
Calls held at 40–45 a month to August, then fell to 30 in September while directions stayed 110–155. People are deciding on the map, not on the phone.
How a profile view turns into an action
Per 100 profile views, May–Oct. Calculated from 9,878 views.
Where the profile sends people
Website clicks rose from 4 in May to 21 in August, but bookings from the profile stayed at 0 in every month.
The Search rebuild, first 16 days
Campaign "EDC | Search | TC Palya 5km | Oct-26", ₹1,100 a day, Maximise clicks. The old ₹700-a-day conversions campaign is paused. Measured
Spend by ad group
"Near me" carries 72% of spend at ₹17.67 a click. Brand clicks cost ₹53.05, three times more. Check auction insights for rivals bidding on the clinic's name.
What patients typed
Problem searches ("fix my smile", "smile correction", "root canal") click at 18–39%, against 4% for "dental clinic near me". Bar = clicks; label = CTR · cost per click.
From impression to booking
The chain breaks after the click: Google sees 1 conversion because website calls, WhatsApp and the booking form are not sent back to Ads.
Turn directions and clicks into calls and bookings
Nine moves, ranked. Each names the number it should change.
The rebuilt campaign is eligible but not serving. Every day off loses about 42 clicks at today's rate.
Google forwarding number on the call asset, calls over 60 seconds as the main conversion, and a website call-click event.
Only 1 of 680 clicks was counted. Without this, Maximise conversions has nothing to learn from.
Calls fell to 30 in September. Add "Call for a same-day slot" posts, the call button in every post, and hours that show Sunday clearly.
Ring the profile number at 10 am, 2 pm and 7 pm on a weekday and a Sunday. A missed first call is a lost patient.
Photos of the CMS Towers entrance and first-floor sign, a landmark in the description, and parking in the attributes.
Link the profile as a location asset so ads carry distance and a directions button for "near me" searches.
0 bookings in six months. Point the profile's appointment link at the site's booking page, with UTM tags.
Root canal, smile correction and kids' dentistry click 4–9× better than "dental clinic near me". Give them their own ad groups and pages.
The work on screen
Captured from the live accounts on 14 Oct 2026.
