How I audit a business, from the first conversation to revenue.

Because the audit uses only public data and costs you nothing to read. For Arise & Shine it found the website was telling Google not to list it. You should know that whether you hire me or not.

Nothing for the first pass. I read your website, Google listing, reviews, prices and the competition from public sources. Access comes later, only if we work together.

Two to three days for a single-location business. For Arise & Shine: a visit on Saturday, public research on Sunday, before/after screens and the proposal on Monday.

Some. The value is in the order: which leak costs the most, which fix is cheapest, and what to do first. I rank everything by impact and effort.

The audit stands on its own. Every finding is labelled Verified, Observation, Inference or Unknown, so you can check it yourself. The proposal is one page at the end.

I map every competitor in the catchment: rating, review count, hours, price signals and what their reviews praise. For Arise & Shine that was 17 salons within 1.5 km, six of them within 400 m.

The salons a client passes on the way to you, and the ones that win the same searches. Adorn & Admire, 360 m away with 3,580 reviews, is the biggest threat on volume.

From evidence, not personas. Your hours (till 10 pm), valet parking and premium treatments point to evening professionals, frizz-treatment clients, bridal season and men's grooming.

No. Deep discounting attracts clients who leave for the next offer. I target clients who value the room, the stylist and the late hours, and who will come back.

Open till 10 pm daily, valet on a tight street, Davines and Olaplex treatments, and a published price list. Most rivals close at 8–9 pm and don't publish prices.

Not first. Your site looks good and has a real price list. It needs to be switched on for Google, fixed on the first screen, and given a page per treatment.

Then the Google Business Profile is the website for the first month: services with prices, photos, booking link. A fast one-page site with WhatsApp booking follows, then treatment pages.

The first screen is a generic sentence, counters that show "0 +", buttons split by gender instead of need, and a chat pop-up that covers the headline. The best offer is two pages away.

What the client needs to decide in ten seconds: what you're best at, proof (★4.9), the reason to pick you (open till 10, valet), and one clear way to book.

No. I keep your logo, colours and tone. The changes are in order, clarity and proof, shown as before/after screens before anything is built.

Your homepage carries a "noindex, nofollow" tag that tells search engines not to list it. Searching your own name returned other salons' booking pages instead.

About ten minutes: one setting in WordPress, a real page title, and a sitemap submitted in Search Console. I offered to do it free on the walkthrough day.

Treatment and price searches like "hair botox price Kalyan Nagar" that no salon owns today, plus "salon near me" after 7 pm. Your price list is the best SEO asset you have.

They are about being the answer when someone asks Google's AI, ChatGPT or Gemini for a salon. It matters more each month. Clear prices, consistent details, schema and FAQ pages are what get you quoted.

Before/afters with the stylist's name, stylist spotlights, weekend slots, and client reels with consent. People book a person, not "our professionals".

A QR code at the counter and a thank-you WhatsApp with the review link after every visit. Never bought, never pressured. The gap is volume: 35 against 3,580 next door.

Platforms own the "best salon" searches today, so a listing is worth testing. WeddingWire owns local make-up searches, which is the bridal door. Each is tracked as its own source.

Your team on the floor, with a short shot list from me: entrance, chairs, wash area, pedicure room, team, and the reveal moment with client consent. Twenty real photos beat any stock.

Not before the site is indexed and tracking is in place. Ads to a page Google can't see, with no way to count bookings, is the most expensive way to learn nothing.

Six: hero treatments (botox, nanoplastia, keratin), "near me after 7 pm", brand defence, men's grooming, bridal season and win-back for lapsed clients.

Both, for different jobs. Google catches people already searching; Instagram reels create demand for treatments people didn't know they wanted. Each is judged by bookings, not clicks.

A test budget you set, sized to get readable numbers in four weeks. The explorer on this page shows how budget turns into enquiries and bookings at assumptions you can change.

Bookings by source: a tracked WhatsApp link per campaign, "how did you hear" at the counter, and billing data. Spend follows booked chairs, not likes.

Built from your real prices and strengths: "Hair botox in Kalyan Nagar, open till 10 pm, valet parking, ★4.9". Every claim and offer is confirmed by you before it runs.

Yes. Pre-bridal packages run October to February with their own campaign, landing page and enquiry tracking, because the client, the ticket and the lead time are different.

Nothing, if it is a flow and not an open chat. Today it is a chat to a second number with no slot, no confirmation and no reminder.

Pick the service, the stylist and the slot; get a confirmation; get a reminder the day before with a valet note. One confirmed line beats ten chat messages.

A reminder 24 hours before, an easy way to reschedule, and tracking no-shows by source so you can see where they come from.

One system linked from Google, Instagram and WhatsApp. Which one depends on what your team will actually use. I recommend after seeing how the desk works.

Enquiries by source, enquiry-to-booking rate, reply time, no-shows and bookings per day and hour. Most of it needs one simple sheet or a booking system, not a big tool.

Salons grow on the second visit. A client who returns every five weeks visits about ten times a year. Keeping ten more regulars can matter more than fifty one-off visits.

Rebook at the counter ("same time in 5 weeks?"), reminders timed to each service, a membership or prepaid card, and refer-a-friend.

Through four numbers: new clients, return rate, visits a year and average bill. The model on this page shows how small changes in each multiply.

In the model, marketing alone moves roughly 45–75% of the uplift. The rest needs the salon floor: rebooking at the counter, consultation, membership terms. I show both sides.

Indirectly, through treatment pages and offers that sell the hero services. In the chair it is the stylist's consultation, and I say so.

Monthly billing: new vs returning clients and average bill. Bookings by source. Current marketing spend. No-shows. Where clients heard of you, asked at the counter for 30 days.

The month first (revenue, bookings, sources, cost per booking, reviews), then the year, then the breakdowns by service, stylist and channel. Every number labelled.

Every figure carries a label and a source. Platform numbers are checked against billing. If something cannot be proved, the report says "data not available".

You do. Ads, analytics and the Business Profile stay in your name with me as a user. If we stop working together, nothing leaves with me.

Four scoreboard numbers: reviews a month, bookings by source, 60-day return rate and revenue by channel. Agreed at the start, read every month.

Yes. A monthly export is enough to start: bills, new vs returning, service and stylist. If the software has an API, the report can pull it automatically.

Yes, across the work: Claude, ChatGPT, Gemini and Perplexity for research and analysis, n8n for automations, ComfyUI for image concepts. AI speeds up the work; the decisions are mine.

It drafts; I edit to your voice and facts. Before/afters and stylist content come from your salon, not from a generator.

Not on my reports. Every claim was read from a source on a date and labelled. Where AI helped, a person checked it against the source.

Yes. One senior operator across strategy, website, SEO, ads, booking and reporting, with AI doing the heavy lifting. You talk to the person doing the work.

Usually only the ad budget and possibly a booking system. Analytics, Search Console, the Business Profile and Looker Studio are free.

A 30-minute walkthrough at the salon. If we go ahead: weeks 1–4 switch on, weeks 5–8 win the street, weeks 9–12 fill the diary.

The site visible on Google, one phone number and set of hours everywhere, a fixed homepage, the review system at the counter, tracking, and a first baseline report.

Website and Business Profile access, Instagram access or a weekly content slot, one decision on the main phone number and hours, and permission to photograph the salon.

Fees, ad budget and targets are agreed together after the walkthrough. Nothing is assumed in the proposal.

No one honest can guarantee revenue. I commit to the work, the measurement and a monthly read of what moved. You see the numbers as I do.

The monthly report shows it early, and the budget moves away from what does not book chairs. Small tests first, then scale what works.

Yes. TONI&GUY Bangalore, 16 salons: revenue +14.7% on last year from the month I joined. MR Jewels: showroom cost per click −66% after one goal fix. The casebook shows each one.

TONI&GUY Bangalore, 16 premium salons, Google rebuilt salon by salon, per-salon Meta, a booking app and monthly salon P&L reporting.

Gold Coins Resort: 45 profile changes including 17 priced services and replies to every open review. Elites Dental: 300 stuffed services cut to 121.

Swift Restoration had zero service or location pages; the plan builds them before any ad spend. The same order applies here.