TONI&GUYPERFORMANCE ISSUE Nº 06 — BANGALORE

The June Report

Sixteen salons. Two channels. One month of demand, dialled and measured — Google local campaigns and Meta lead generation, June 1–30, 2026.

₹2.76Ltotal investment·18,597Google actions·1,514Meta leads·₹2.53Crsalon revenue·50.3%impression share·4conversions
Section 01

The month in numbers

Both channels, one ledger — what the network produced and where it stalled.
Salon revenue
POS · all stores · June
▲ 10% YoY · ▼ 15% vs May record
₹2.53Cr
Google engagements
directions, calls, visits, web — GBP
▲ strongest month on record
18,597
Google Ads conversions
CPC ₹4.08 · CTR 4.63%
▼ 4% vs May · ▲ 120% YoY
17,946
Meta leads
₹50 blended CPL · 16 campaigns
1,514
Leads called
only 13% of logged leads worked
▼ the June bottleneck
160 / 1,272
Meta conversions
+ 7 interested, still warm
4
Impression share
≈5× the nearest competitor — Google Auction Insights
50.3%
Section 02

MQL → SQL, month by month

Marketing (MQL) — what Google Ads bought each month — against sales (SQL) — what the tills recorded. The cost of a marketing lead has fallen from ₹40 to ₹19.6 in eighteen months; every ad rupee in June sat alongside ₹72 of salon revenue.
MARKETING · MQL — GOOGLE ADS SALES · SQL — POS YIELD
Month ImpressionsClicksCTRCPCSpendMQLsCPA OrdersRevenueAOV Cost/OrderRev/₹
Jun '26 18,60,00086,1004.63%₹4.08 ₹3.51L17,946₹19.6 —₹2.53Cr— —72×
May '26 22,90,0001,30,0005.68%₹2.64 ₹3.43L18,700₹18.3 10,991₹2.97Cr₹2,706 ₹3187×
Apr '26 17,20,00074,2004.31%₹4.69 ₹3.48L19,300₹18.0 9,991₹2.65Cr₹2,652 ₹3576×
Mar '26 9,97,00052,3005.25%₹5.74 ₹3.00L19,000₹15.8 8,977₹2.33Cr₹2,600 ₹3378×
Feb '26 5,91,00027,0004.57%₹8.63 ₹2.33L13,600₹17.1 8,084₹1.91Cr₹2,358 ₹2982×
Jan '26 3,37,00011,2003.32%₹10.62 ₹1.19L4,140₹28.7 8,445₹2.06Cr₹2,439 ₹14173×
Dec '25 10,12,60034,0323.36%₹8.37 ₹2.85L16,820₹16.9 9,720₹2.70Cr₹2,774 ₹2995×
Nov '25 11,55,93041,3543.58%₹10.00 ₹4.14L18,335₹22.6 9,050₹2.65Cr₹2,932 ₹4664×
Oct '25 20,35,20748,7702.40%₹13.19 ₹6.43L17,665₹36.4 8,272₹2.43Cr₹2,943 ₹7838×
Sep '25 22,24,51028,5451.28%₹9.81 ₹2.80L10,399₹26.9 8,078₹2.21Cr₹2,733 ₹3579×
Aug '25 22,43,07826,1071.16%₹10.08 ₹2.63L10,124₹26.0 9,224₹2.75Cr₹2,984 ₹29105×
Jul '25 25,14,52624,6620.98%₹10.69 ₹2.64L8,302₹31.7 8,370₹2.36Cr₹2,822 ₹3190×
Jun '25 22,62,43822,4400.99%₹10.76 ₹2.41L8,159₹29.6 8,201₹2.29Cr₹2,792 ₹2995×
May '25 23,34,54919,2420.82%₹11.98 ₹2.30L6,162₹37.4 8,353₹2.38Cr₹2,853 ₹28103×
Apr '25 21,40,99818,7940.88%₹12.13 ₹2.28L6,687₹34.1 7,903₹2.09Cr₹2,644 ₹2992×
Mar '25 21,55,46916,9800.79%₹13.42 ₹2.28L5,191₹43.9 7,317₹2.17Cr₹2,969 ₹3195×
Feb '25 21,48,30714,8800.69%₹14.17 ₹2.11L4,504₹46.8 6,895₹1.84Cr₹2,668 ₹3187×
Jan '25 10,58,19414,7241.39%₹14.23 ₹2.10L5,200₹40.3 7,219₹2.08Cr₹2,880 ₹2999×
MQLs = Google Ads conversions · SQLs = billed ordersJune bill count pending — orders, AOV & cost/order to follow
Section 03

The eighteen-month arc

The same account, transformed. Clicks cost ₹14.23 when this run began; they cost ₹4.08 now. The gold dot marks the latest month.
MQLs · CONVERSIONS▲ 120% YoY
17,946
Google Ads · monthly
Jan '25 · 5,200Jun '26
COST PER CLICK▼ 71%
₹4.08
spend ÷ clicks
Jan '25 · ₹14.23Jun '26
CLICK-THROUGH RATE▲ 3.3×
4.63%
clicks ÷ impressions
Jan '25 · 1.39%Jun '26
AD SPEND▲ 2% vs May
₹3.51L
Google Ads · monthly
Oct '25 peak · ₹6.4LJun '26
SALON REVENUE▲ 10% YoY · ▼ 15% MoM
₹2.53Cr
POS · all stores
Jan '25 · ₹2.08CrJun '26
SQLs · ORDERS▲ 32% YoY
10,991
POS · bill count
Jan '25 · 7,219May '26
POS · All Stores
Revenue, month by month
18 months · June in gold
JAN '25JUN '25DEC '25JUN '26
Cumulative ₹42.4Cr · 1,45,090 ordersMay '26 record ₹2.97CrJune ₹2.53Cr · AOV pending bill count
Section 04

Where the demand came from

Google · GBP
Action mix
19,517 actions by type · June
19,517ACTIONS
Directions11,650 59.7%
Contacts4,582 23.5%
Page Views3,272 16.8%
Lead Forms13 0.1%
Google · Ads
Daily impressions
1.86M · avg 61.6K/day
Avg 61,603/dayPeak Jun 3 · 71,317Low Jun 26 · 52,056
Section 05 — The Centrepiece

Sixteen salons, one card each

Every location's full June picture — Google and Meta side by side. The thin bar shows how the budget splits: gold is Google, indigo is Meta. Gold-topped cards are the month's standouts.
01

Vega City Mall

PMax/Search · GBP + META
₹34,194invested
GOOGLE ₹30,000
1,155actions
815directions
216calls
34visits
90web
₹26.0per action
META ₹4,194
59leads
₹71CPL
0/45 called · 0%
02

Hennur

PMax/Search · GBP + META
₹27,806invested
GOOGLE ₹24,000
1,358actions
1,039directions
225calls
41visits
53web
₹17.7per action
META ₹3,806
77leads
₹49CPL
45/59 called · 76%
1 CONVERTED
03

Sadashivanagar

PMax · GBP + META
₹26,936invested
GOOGLE ₹15,000
1,345actions
988directions
222calls
73visits
62web
₹11.2per action
META ₹11,936
184leads
₹65CPL
22/208 called · 11%
04

Koramangala 8th Block

Search · GBP + META
₹19,521invested
GOOGLE ₹15,000
955actions
592directions
251calls
44visits
68web
₹15.7per action
META ₹4,521
225leads
₹20CPL
0/258 called · 0%
05

Nexus Koramangala

PMax · GBP + META
₹19,371invested
GOOGLE ₹15,000
1,166actions
664directions
345calls
64visits
93web
₹12.9per action
META ₹4,371
57leads
₹77CPL
20/52 called · 38%
06

Nexus Whitefield

PMax · GBP + META
₹18,797invested
GOOGLE ₹15,000
1,213actions
722directions
349calls
56visits
86web
₹12.4per action
META ₹3,797
165leads
₹23CPL
0/106 called · 0%
07

Lulu Mall

PMax · GBP + META
₹17,697invested
GOOGLE ₹9,000
1,067actions
535directions
205calls
287visits
40web
₹8.4per action
META ₹8,697
99leads
₹88CPL
15/207 called · 7%
1 CONVERTED
08

JP Nagar 4th Phase

Search · GBP + META
₹13,899invested
GOOGLE ₹9,000
1,339actions
768directions
360calls
134visits
77web
₹6.7per action
META ₹4,899
264leads
₹19CPL
follow-up not logged
09

HRBR Kalyan Nagar

Search · GBP + META
₹13,491invested
GOOGLE ₹9,000
1,384actions
778directions
389calls
111visits
106web
₹6.5per action
META ₹4,491
178leads
₹25CPL
33/207 called · 16%
10

MantriSquare

Search · GBP + META
₹13,239invested
GOOGLE ₹9,000
1,038actions
671directions
254calls
42visits
71web
₹8.7per action
META ₹4,239
53leads
₹80CPL
0/41 called · 0%
11

Marathahalli ORR

Search · GBP + META
₹13,022invested
GOOGLE ₹9,000
2,130actions
1,523directions
368calls
100visits
139web
₹4.2per action
META ₹4,022
22leads
₹183CPL
9/12 called · 75%
12

Nexus Shantiniketan

PMax · GBP + META
₹13,022invested
GOOGLE ₹9,000
1,147actions
764directions
280calls
48visits
55web
₹7.8per action
META ₹4,022
15leads
₹268CPL
0/12 called · 0%
13

VR Bengaluru

Search · GBP + META
₹12,816invested
GOOGLE ₹9,000
767actions
534directions
162calls
20visits
51web
₹11.7per action
META ₹3,816
29leads
₹132CPL
16/20 called · 80%
2 CONVERTED
14

Phoenix MarketCity

Search · GBP + META
₹12,032invested
GOOGLE ₹9,000
462actions
224directions
163calls
35visits
40web
₹19.5per action
META ₹3,032
29leads
₹105CPL
0/18 called · 0%
15

Koramangala 4th Block

Search · GBP + META
₹10,408invested
GOOGLE ₹6,000
570actions
346directions
131calls
59visits
34web
₹10.5per action
META ₹4,408
38leads
₹116CPL
0/27 called · 0%
16

Phoenix Mall Of Asia

Search · GBP + META
₹10,223invested
GOOGLE ₹9,000
1,196actions
473directions
587calls
112visits
24web
₹7.5per action
META ₹1,223
20leads
₹61CPL
follow-up not logged
17

Lavelle Road

— · GBP + META
₹0invested
GOOGLE ₹0
305actions
214directions
75calls
4visits
12web
—per action
META ₹0
—leads
—CPL
no meta campaign
Section 06

The money & the market

Budget
Where ₹2,76,473 went
Google est. (daily × 30) vs Meta actual · by store
Google ₹2,01,000 · 73%Meta ₹75,473 · 27%
Vega City Mall ₹34,194
Hennur ₹27,806
Sadashivanagar ₹26,936
Koramangala 8th Block ₹19,521
Nexus Koramangala ₹19,371
Nexus Whitefield ₹18,797
Lulu Mall ₹17,697
JP Nagar 4th Phase ₹13,899
HRBR Kalyan Nagar ₹13,491
MantriSquare ₹13,239
Marathahalli ORR ₹13,022
Nexus Shantiniketan ₹13,022
VR Bengaluru ₹12,816
Phoenix MarketCity ₹12,032
Koramangala 4th Block ₹10,408
Phoenix Mall Of Asia ₹10,223
Market
Auction position
Impression share · Google Auction Insights
TONI&GUY 50.3%
enrichbeauty.com <10%
google.com <10%
bodycraftsalon.com <10%
TONI&GUY holds ≈5× the share of the nearest rival at a fraction of their top-of-page bids.
₹2.76LJUNE TOTAL
Google Ads (local)₹2,01,000 73%
Meta Ads₹75,473 27%
Section 07

The daily budget, store by store

What each salon is allotted per day — Google daily budgets as set in the account, Meta as average daily (June actual ÷ 30). The network runs on ₹9,216 a day.
StoreGoogle/dayMeta/daySplitTotal/dayShare
Vega City Mall ₹1,000 ₹140 ₹1,140 12.4%
Hennur ₹800 ₹127 ₹927 10.1%
Sadashivanagar ₹500 ₹398 ₹898 9.7%
Koramangala 8th Block ₹500 ₹151 ₹651 7.1%
Nexus Koramangala ₹500 ₹146 ₹646 7.0%
Nexus Whitefield ₹500 ₹127 ₹627 6.8%
Lulu Mall ₹300 ₹290 ₹590 6.4%
JP Nagar 4th Phase ₹300 ₹163 ₹463 5.0%
HRBR Kalyan Nagar ₹300 ₹150 ₹450 4.9%
MantriSquare ₹300 ₹141 ₹441 4.8%
Marathahalli ORR ₹300 ₹134 ₹434 4.7%
Nexus Shantiniketan ₹300 ₹134 ₹434 4.7%
VR Bengaluru ₹300 ₹127 ₹427 4.6%
Phoenix MarketCity ₹300 ₹101 ₹401 4.4%
Koramangala 4th Block ₹200 ₹147 ₹347 3.8%
Phoenix Mall Of Asia ₹300 ₹41 ₹341 3.7%
Lavelle Road — — ₹0 0.0%
NETWORK / DAY ₹6,700 ₹2,516 ₹9,216 100%
Section 08

Meta: the leads & the leak

₹75,473 bought 1,514 leads at ₹50 each — good buying. Then 1,112 of them were never called.
Funnel
Lead to conversion
14 stores with calling logs
Leads in CRM1,272 100.0%
Called160 12.6%
Interested + converted11 0.9%
Converted4 0.3%
Dispositions
What calls found
50 recorded outcomes
50OUTCOMES
Converted4 8%
Interested7 14%
Not interested21 42%
Wrong number18 36%
Section 09

Verdict

The Verdict — Four Moves for July

Buy less, call more.

iWork the 1,112 un-called leads. 8th Block (258), Sadashivanagar (208), HRBR & Lulu (207 each) hold the biggest pools. Where the team dials — Hennur, VR — leads convert. Zero extra ad spend required.
iiRebalance Meta CPL. Shantiniketan buys leads at ₹268, Marathahalli at ₹183 — against ₹19–23 at JP Nagar, 8th Block and Whitefield. Shift budget toward the sub-₹30 stores until creative is refreshed.
iiiFix Nexus Koramangala's form. 16 of 20 called leads were wrong numbers. Add phone validation before another rupee goes in.
ivScale 4th Block on Google. ₹200/day is the network's smallest budget in one of its densest catchments. Raise to ₹500/day and watch the engagement ceiling lift.
TONI&GUY BANGALORE · PERFORMANCE MARKETING · SOURCES: GOOGLE ADS · GBP · META ADS · CRM LOG · JUNE 2026 · CONFIDENTIAL